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Marketing & Creative Campaigns

EXpresta: One Brand, Two Magazines

Two full-page magazine ads for the same printing company: one written for the tabloid readers of Nový Čas, the other for the business readers of Forbes.

Context
Job interview assignment (not a paid commercial project)
Year
2026
Category
Marketing & Creative Campaigns
Tools
ChatGPT (image generation)
The Nový Čas and Forbes ad concepts for EXpresta side by side

Brief

EXpresta is a printing services company. As part of a job interview assignment, I was asked to develop two distinct full-page magazine advertising concepts: one for the broad tabloid readership of Nový Čas, and one for the premium business readership of Forbes.

Objective

To show how the same company and the same services can be presented in completely different ways depending on who the audience is.

My role

I developed both concepts, the creative direction and the messaging. AI tools assisted with the visual production.

Process

For Nový Čas, the ad is loud, fast and playful: bold yellow and red headlines, a surprised reader holding the newspaper and a pile of colourful print products. The headline jokes that EXpresta printed it before you finished reading the headline.

For Forbes, the ad is dark, minimal and premium: serif typography, a night-time city view and a single embossed print piece with the line "Some brands shine brighter". The headline says that strong brands shine longer.

I defined the ideas and the messaging, then used AI image generation to produce the visuals. The ads are in Slovak, as they were created for Slovak media.

Gallery

  • Full-page EXpresta ad for Nový Čas with a surprised woman reading the newspaper among colourful print products

    Nový Čas: "We printed this before you finished reading the headline." Bold and fast, written for a broad tabloid readership.

  • Full-page EXpresta ad for Forbes with a black embossed brochure in front of a night city skyline

    Forbes: "Strong brands shine longer." Dark, minimal and premium, written for business readers.

Final outcome

Two full-page magazine advertising concepts for the same brand, delivered as part of a job interview assignment.

Key takeaways

  1. The same brand can be framed very differently depending on the audience and the medium.
  2. AI tools can speed up visual production, while the concept, direction and messaging remain human decisions.