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Marketing & Creative Campaigns

EXpresta: Colours That Glow

A four-slide social media carousel for a printing company, showing how glowing inks can make print products and advertising impossible to miss.

Context
Job interview assignment (not a paid commercial project)
Year
2026
Category
Marketing & Creative Campaigns
Tools
ChatGPT (image generation)
The four slides of the Colours That Glow carousel side by side

Brief

As part of a job interview assignment for EXpresta, a printing services company, I was asked to create social media visuals highlighting glowing colours and attention-grabbing print products.

Objective

To present glowing inks not as a gimmick, but as a practical marketing tool with concrete uses.

My role

I came up with the carousel concept, the story of the four slides and all the copy. AI tools assisted with the visual production.

Process

I structured the post as a carousel, so each slide answers one question. Slide one opens with the hook "Colours that glow! How to use them for effective marketing?" The next three slides show concrete uses: a logo that works by day and by night, glowing visuals for social video content, and vehicle advertising that stays visible after dark.

All slides share the same dark look with neon green accents, so the series reads as one piece. The posts are in Slovak, as they were created for a Slovak audience.

Gallery

  • Social media post with glowing ink jars, a neon deer print and a glow-in-the-dark coffee cup

    Slide 1/4: "Colours that glow! How to use them for effective marketing?"

  • Social media post comparing a business card in daylight and the same card glowing in the dark

    Slide 2/4: "A logo that lives by day and by night."

  • Social media post with a phone recording a glowing print that reads Good ideas glow brighter

    Slide 3/4: "Content that entertains and glows", glowing colours in social video.

  • Social media post showing a taxi and a bus wrapped in glowing mountain artwork at night

    Slide 4/4: "Advertising you can see after dark", glowing designs on vehicles.

Final outcome

A complete four-slide social media carousel, delivered as part of a job interview assignment.